Starting Down the Social Media Path

At Versant, our sense is that the tide has finally changed and more businesses now are recognizing the extent to which their competitors are already involved and gaining traction in social media. Considering the seemingly constant attention social media draws, it is not surprising that many businesses are worried about missing their opportunities to leverage social media before it is too crowded to make an impact.

Often the anxiety we sense from these organizations is rooted in the simple fact that their leadership and decision makers, on a personal level, have never actually participated in any social media channel (except for maybe LinkedIn). So without ever setting up a Facebook profile, how will they understand how a Facebook fan page works? Without ever setting up a Twitter account, how will they understand the etiquette of retweeting?

Now this is not a problem that needs to be purely solved before their businesses can become active in social media, but it does highlight the amount of learning that often needs to occur before many organizations are willing to invest the time to make their efforts worthwhile.

Given this, below are a couple resources that Versant recently created as part of our inSHORT Learning series that are related to helping organizations gain a better understanding of social media marketing:

Twitter as a Marketing Tool 

At its core, successful marketing is all about developing relationships, and Twitter is a simple tool to help expand and build those relationships. This episode of inSHORT Learning provides a review of Twitter and how it can be used as a marketing tool. 

Monitoring Your Brand Online

What are people saying about your brand online? How can you keep track of what your competitors are doing online? This episode of inSHORT Learning reviews a few online tools that are great starting points to help you monitor a brand’s online presence.

Feel free to leave a comment or connect with us on Twitter to share your learning experiences of marketing through social media.

- Korre Johnson

0 Comments