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Versant is a boutique branding, marketing and communications firm. We help clients attract, retain and engage customers and talent.

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Save the Date: HR-Marketing Webinar on March 27

Posted by: Will Ruch in events, Thought Leadership, Power Partners Book, CEO Blog

On Thursday, March 27, I will be leading a webinar on, sponsored by ClearPicture, along with my co-author of “HR and Marketing Power Partners,” Pat Nazemetz. Hear from Versant clients and executives at top companies who have implemented a partnership between HR and marketing and discovered the impact it has on customer loyalty, business growth, talent acquisition and retention.

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Posted by: Will Ruch in Versant News, CEO Blog

Accountability is one of the most important attributes for internal and external engagement and growth. As we kick off 2014, Versant has introduced a new business philosophy that demonstrates our commitment to doing great work that gets results:

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A Look Back on 2013

Posted by: Will Ruch in events, human resources, Video, Digital, Talent Management, Power Partners Book, Interactive, Versant News, Branding, Marketing, CEO Blog, Awards

The end of 2013 is upon us, and what a wonderful year it has been! As we look forward to the New Year, I always make a point to think back to all that has happened in the past 12 months. Like all organizations, Versant has gone through many changes this past year, as we continue evolving in today’s business world, and there have been so many great opportunities as a result.

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Becoming a Destination Workplace in Today’s Connected World: The HR-Marketing Partnership

Posted by: Will Ruch in Social Media, human resources, Thought Leadership, Talent Management, Marketing, Branding, CEO Blog

How does an organization become known as a destination workplace? It starts with—and requires—a partnership between human resources and marketing. The story of the workplace experience must accurately reflect a compelling employee experience, and work in harmony with the external brand.

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