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Is Responsive Design for You?

Posted by: Jackie Hills in Interactive

If you’re considering a new website for 2013, spend time thinking about the benefits of responsive design and how an intelligent investment now will prepare you for the future of digital design. Who knows what “screens” we’ll be using in the next five years?

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“Wait, how does the site know what device I’m using?”

Posted by: Jackie Hills in Interactive

I’ve covered the benefits of responsive design, and explained the power of CSS to change how a site looks and works based on screen size.  The next logical question is, “How does the site know I’m using a smartphone?  Or a tablet?  Or a desktop PC?”  Because, in order for the right CSS to be used, something needs to TELL the site that it needs to make itself pretty for a smartphone … or a tablet, or a desktop PC, right?

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How Does Responsive Design Work?

Posted by: Jackie Hills in Interactive

Think about Legos.  You start with a pile of blocks, and it’s only the constraints of your imagination that restrict the number of possible outcomes. Responsive design works the same way.  It regards your site as a collection of stuff – videos, images, copy, links – that can be assembled as a desktop display, as a smartphone display or as a tablet display.


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Why Responsive Design: The Pitch

Posted by: Jackie Hills in Interactive

With responsive design, we are, truly, delivering a long-term solution that will eliminate the need to build a website, then a mobile site, then a new-device-yet-to-be-defined site. It gives you a future-proof solution that can flex and evolve to meet the changing device landscape.

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The Changing Device Landscape

Posted by: Jackie Hills in Interactive

Responsive design essentially future-proofs your digital solution.  Viewing your site as a collection of assets that can be dynamically rearranged to suit any current – or yet-to-be-invented – screen size means you’re set for the technology of today and tomorrow.

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