Web Strategy & Development
Your Web site is the virtual face of your organization. It is an information resource and an increasingly pivotal way to engage your target audiences in dialogue and ongoing relationships. Simply put – it is a critical and necessary element. While 15 years of transformational hype can leave even the most optimistic Web evangelist a bit jaded, there is absolutely no doubt that Web-based communication has revolutionized how we access information and relate to one another, both in business and in life. If you don’t efficiently and effectively leverage this dynamic communication platform to best meet your unique business needs, you risk alienating your prospects and giving your competition the advantage.
Our Strategic Approach:
We combine a creative and tech-savvy team with a process-driven approach, proven technologies, marketing communications expertise and innovative thinking to build award-winning Web sites that drive desired business results.
At Versant, we believe that clean design, intuitive navigation and relevant content are the essential building blocks in the development of your virtual real estate. Our experienced team of Web strategists, designers and programmers work closely with our clients in the design and development of a broad range of targeted Web solutions. As a full-service marketing communications firm, we have a holistic understanding of the communication landscape and best know how to bring your communication tools in sync. With our closely-knit team, we ensure that each Web site we develop brings the brand story of each client to life in a manner that is consistent, aligned and integrated with their total communications approach, whether we are responsible for the Web site only, or all aspects of their branding and marketing.
Specific areas of Web site design and development expertise include:
- Professional services Web sites
- Career Web sites
- Consumer Web sites and microsites
- Analytics and usability-based enhancements